Page 37 - Geofencing LMS WL
P. 37

Example












                              •     “ABC University’s” primary source of advertising


                                    used to be direct mail, but learned they need to


                                    extend their reach digitally



                              •     They have a list of addresses of families that

                                    have high school juniors and seniors in the


                                    house they want to target – how can they utilize


                                    this list digitally?
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