Page 12 - YouTube LMS WL
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YouTube targeting options
1. Frequency Targeting: Control frequency, limiting or increasing the number of times your ad is viewed.
2. Content Targeting: Only interact with a user interested/viewing content relevant to the target consumer
3. Day Parting: Control when a user is able to see your sale message.
4. Behavioral Targeting: Target consumers based on their behavior and tracked interest online.
5. Demographic Targeting: Target a specific age, income and/or gender when trying to reach your consumers.
6. Geographic Targeting: Target a user based on their location, available at zip, city, state, country and radius. Custom
geo fencing also available.
7. Keyword Targeting: Target a user based on keywords they have searched on YouTube or Google.
YouTube ads can be purchased on a budget-, cost-per-view-, bumper-, skippable-, or non-skippable basis. Bumper ads = 6-second, non-skippable ads.
