Page 5 - YouTube LMS WL
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5 steps of the digital buying journey








                                   You Tube Advertising can fit in multiple places along your customer’s journey between


                                                                                     Awareness and Intent.

















                                              Awareness                   Interest                   Intent                  Purchase                  Loyalty








                                                   In order to successfully engage a potential consumer each step in the buying


                                                                journey requires a unique message and digital product.
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