Page 29 - Facebook LMS WL
P. 29
Collection
Tell a story with a singlead that showcasesyour products.
Collection is an ad formatthat makes it easier for people to discover, browse and
purchase products and services from their mobile device in a visual and immersive
way.
A Collection experience typically includes a cover image or video followed by
several product images.
When someone clicks on aCollection ad, they'll land on an Instant Experience —
a fullscreen experience that drives engagement andand nurtures interest and
intent.
Design Recommendations:
● Image orVideo:The cover image or video that displays inyour collection ad
uses the first media asset from your fullscreen Canvas
● Headline: 25 characters
● Text: 90 characters
