Page 5 - The 10 Most Innovative Startups in Travel 2019

but it is tremendously difficult to evaluate if an idea is going to have legs unless a hefty dose of
“customer discovery” is carried out amongst a large audience (those targeting a niche in the industry
can possibly get away with a smaller, but more defined, sample).

There is nothing wrong with ambition - in fact, the industry and those in startup bubbles outside
of the sector should encourage it. But equally there should be a process to keep
a startup’s feet on the ground. It would appear that at the moment the former vastly outweighs the
latter. Thus the stunningly high failure rate of new businesses in travel.

Apart from this, while planning a holiday, the one-fits-all approach has long lost its influence on
travellers. Millennials want their travel to be more exciting and fulfilling. From choosing destinations
to connecting with locals and customising the holiday, the travel industry is looking to add a new
dimension to the ever evolving travelling story.

According to government statistics in 2017, the annual growth rate of domestic travellers in India
stood at 17.2 percent, and has grown to over 4.8 million. Also, according to a TripAdvisor study, more
than two-thirds of the people are relying on digital platforms to plan their holidays. The market is
huge, with an associated spend of more than $500 billion.

While the entire travel industry is in a flux with innovative ideas, companies and products
are disrupting the way things are done continuously. However, the big challenge is to stay
relevant. Swiftnlift lists ten such startups that are on the right track to sustain in our special issue
‘The 10 Most Innovative Startups in Travel 2019’.

The journey of our magazine begins with Cover story; Deyor Camps which is India’s largest
experiential travel company.

We have introduced profiles of Adventure Sindbad, Art of Travel India Holidays, Aryans Tours &
Travels, ExTravelMoney, MeTripping, Namaste Tours, Quest Adventures, Trail Blazer India and Travel
Masterz.
Our in-house editors have come up with some adroitly written articles such as - Are We Living
In Exciting Times For Travel Startup?; How Technology is Revolutionizing the Travel & Tourism
Domain?; International Travel Trends That Will Define Tourism Industry; and Travel Sector -
Entrepreneurs See The Opportunity In The Space.
Do flip over every single page to unveil the secret of the success of these start-ups in trave!

There is nothing wrong with ambition - in fact, the

industry and those in startup bubbles outside of the

sector should encourage it.

Pallavi Sabe
Editor-in-chief