Page 21 - ORS Product Knowledge Manual

Begins with Care
New Growth No-Lye
Hair Relaxer System
1 Kit | UPC #63216911091 (Normal)
1 Kit | UPC #63216911092 (Extra Strength)
Created with the same Built-In ProtectionTM formula as our best-selling full application kit, the ORSTM Olive OilTM Built-In ProtectionTM New Growth No-Lye Hair Relaxer Kit is right-sized for touch-ups for short- and medium-length hair styles. The system helps to protect hair during the relaxing process. Normal Strength for fine- to-medium hair textures and Extra Strength for coarse, resistant hair.
HAIR TYPE
• Normal Strength for fine-to-medium hair textures. • Extra Strength for coarse, resistant hair.
KEY INGREDIENTS/BENEFITS
• Olive Oil from the Mediterranean: A natural emollient that imparts softness and shine.
USAGE
• Read instructions and warnings; assemble required relaxer service supplies.
• Mix Base and Activator and perform strand test.
• Using four sections, apply to new growth or virgin hair only according to
• instructions sheet.
• Smooth using the back of a comb or fingertips; rinse thoroughly.
Neutralize with enclosed Olive OilTM Creamy Aloe Shampoo and repeat to
• normalize pH.
Condition using enclosed Olive OilTM Replenishing PakTM.
• Style as desired. Olive OilTM Moisturizing Hair Lotion and Olive OilTM Wrap/Set Mousse are enclosed to provide healthy relaxed hair styling results.
WHEN TO USE
• As a conditioning relaxer treatment. KEY SELLING POINTS
• Achieves quality, healthy-looking relaxed hair.
• Leaves hair softer and more manageable.
• Affordable quality relaxer results.
• Supports proper application without overlapping. • Efficient product usage.
NOTES:
THE COMPETITION
Luster’s® Pink® Smooth Touch® New Growth Relaxer
Africa’s Best® Organics Touch-Up Plus Relaxer
Dr. Miracles® Thermalceutical Intensive Hair Relaxer Kit
ORSTM Product Knowledge Manual
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