Page 30 - ORS Product Knowledge Manual

Buttermilk Styling Lotion
12.5 fl. oz. | UPC #632169113019
A styling lotion for touchable, frizz-resistance styling. Infused with vital nutrients to lock-in moisture while maintaining defined curls with a soft hold and no added weight.
HAIR TYPE
• Perfect for: Any hair type needing added hydration and restored vital
• moisture during the styling process.
Suitable for: All hair types.
KEY INGREDIENTS/BENEFITS
• Ghee Butter: Full of Vitamins A, D, E & K2 to soften, reduce frizz,
• condition and moisturize hair.
Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6, antioxidants, calcium, iron, magnesium, and potassium.
USAGE
• Apply sparingly to wet or dry hair, using small sections to fully coat each strand of hair. Do not rinse out. Use to moisturize, soften and define natural hair.
WHEN TO USE
• As a styling lotion for touchable curl sets.
• As a frizz control lotion for air drying naturally textured hair.
KEY SELLING POINTS
• Use as a setting lotion for beautifully defined, touchable curls. • Lightweight lotion.
• Suitable for dry and wet hair.
NOTES:
THE COMPETITION
Cantu® Curl Shea Moisture® Coconut Activation Lotion & Hibiscus Curl & Style
Conditioning Milk
Miss Jessie’s® Pillow Soft Curls Styling Lotion
ORSTM Product Knowledge Manual
Restorative Hydration
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