Page 33 - ORS Product Knowledge Manual

for Dry, Frizzy Hair
Butter Glazed Gel Soufflé
12 oz. | UPC #632169113026
A gel soufflé that imparts moisture while defining hair for shiny, frizz-free curls. Perfect for creating natural styles without weighing curls down and leaving heavy residues.
HAIR TYPE
• Perfect for: All curl shapes needing moisture. • Suitable for: Frizzy hair types.
KEY INGREDIENTS/BENEFITS
• Ghee Butter: Full of Vitamins A, D, E & K2 to soften, reduce frizz,
• condition and moisturize hair.
Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6, antioxidants, calcium, iron, magnesium, and potassium.
USAGE
• Apply to wet or damp hair. To add definition, start in a small section and use a styling brush or comb to stretch curls while squeezing with your hand from scalp to ends. Release curls to allow them to spring back and move onto another handful of hair until the entire head is complete. Avoid touching your beautifully defined curls to avoid frizz. Allow hair to dry completely.
WHEN TO USE
• As a curl cream when curl definition is desired.
• As a lightweight styling aid to provide shine and moisture.
KEY SELLING POINTS
• Defines frizzy curls.
• Imparts moisture and lightweight shine.
• Perfect for waves and looser curls. NOTES:
THE COMPETITION
Shea Moisture® Coconut & Hibiscus Curling Gel Soufflé
ORSTM Product Knowledge Manual
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