Page 40 - ORS Product Knowledge Manual

Smooth & Easy Edges Hair Gel
2.5 oz. | UPC #63216911712
Add luminous shine while achieving smooth edges on natural and relaxed hair with a build-up free gel formula. ORSTM Smooth & Easy Edges Hair Gel is formulated with reversion resistance for excellent hold on even the tightest coiled hair. Infused with Brazilian Pequi
Oil to help smooth natural edges better than unsaturated oils on the market. Provides luminous shine and breakage protection.
HAIR TYPE
• Perfect for: The most resistant hair types. • Suitable for: All hair types.
KEY INGREDIENTS/BENEFITS
• Olive Oil from the Mediterranean: A natural emollient that imparts • softness and shine.
Pequi Oil: Rich in Palmitic and Oleic fatty acids, Vitamin A, and
antioxidants which support smoothing and sealing-in vital moisture
• into the hair’s cuticle. Exceptional for reducing frizz and defining curls.
Black Castor Oil: Omega-6 and essential fatty acids; draws in • moisture from the air.
Sweet Almond Oil: Helps damaged and dull hair become shinier and stronger. All hair types will benefit from this natural substance. High in Vitamins A, B, D and E, magnesium, zinc and potassium, as well as healthy fats.
USAGE
• Apply sparingly to desired area(s) and smooth with fingertips or brush. For second-day hold, dab a small amount of water to the hair to reactivate the hold.
WHEN TO USE
• As an edge tamer.
• As a control gel for small sections of hair.
KEY SELLING POINTS
• Smooths even tightly-coiled edges. • No flaking or build-up.
• Ideal for natural or relaxed hair.
NOTES:
ORSTM Product Knowledge Manual
THE COMPETITION
Cream of Nature® with Argan Oil Perfect EdgesTM
ORSTM Olive OilTM
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