Page 47 - ORS Product Knowledge Manual

Rethink Hair Color!
Vitamin & Oil Creme Color
50 - Light Golden Blond
1 Application | UPC #632169116034
Designed to address the top three hair color concerns of African- American women: breakage, dryness and lack of shine. This stylist- approved formula includes innovative permanent hair color technology with the conditioning power of vitamins and natural oils to lighten hair up to five shades while maintaining moisture. It delivers rich, long- lasting, healthy-looking hair color with a soft, touchable feel.
HAIR TYPE
• Perfect for: Achieving extra lift for first-time color users. • Suitable for: Natural hair only.
KEY INGREDIENTS/BENEFITS
• Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6,
• antioxidants, calcium, iron, magnesium, and potassium.
Kukui Oil: Amino acids and essential fatty acids penetrate the hair
• shaft and leave hair looking healthy and moisturized.
Vitamins E & B5: Pantothenic acid for adding more volume and
body to the hair.
USAGE
• Read important safety information, warnings and all instructions inside of the kit box prior to using color. 1. Put on gloves and prepare mixture. 2. Apply using technique recommended in instructions according to full application or retouch application. 3. Process according to enclosed timing guide. 4. Rinse thoroughly. 5. Condition hair with enclosed Replenishing Conditioner for five minutes.
WHEN TO USE
• As a first-time color to achieve superior lightening.
• As a retouch color on new growth to achieve superior lightening.
KEY SELLING POINTS
• For natural hair to achieve significant lightening results. • Leaves hair soft and moisturized.
• Achieve up to five shades lighter.
• For natural hair only.
NOTES:
THE COMPETITION
Dark & Lovely® Fade Resistant Rich Conditioning Hair Color
ORSTM Product Knowledge Manual
47