Page 48 - ORS Product Knowledge Manual

Vitamin & Oil Creme Color
40 - Honey Blonde
1 Application | UPC #632169116027
Designed to address the top three hair color concerns of African- American women: breakage, dryness and lack of shine. This stylist- approved formula includes innovative permanent hair color technology with the conditioning power of vitamins and natural oils. It delivers rich, long-lasting, healthy-looking hair color with a soft, touchable feel.
HAIR TYPE
• Perfect for: Blending gray hair, while gently achieving up to seven • shades of lightening.
Suitable for: Natural hair only.
KEY INGREDIENTS/BENEFITS
• Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6,
• antioxidants, calcium, iron, magnesium, and potassium.
Kukui Oil: Amino acids and essential fatty acids penetrate the hair
• shaft and leave hair looking healthy and moisturized.
Vitamins E & B5: Pantothenic acid for adding more volume and body
to the hair.
USAGE
• Read important safety information, warnings and all instructions inside of the kit box prior to using color. 1. Put on gloves and prepare mixture. 2. Apply using technique recommended in instructions according to full application or retouch application. 3. Process according to enclosed timing guide. 4. Rinse thoroughly. 5. Condition hair with enclosed Replenishing Conditioner for five minutes.
WHEN TO USE
• As a permanent hair color that provides rich coverage and shine for lustrous-looking hair.
KEY SELLING POINTS
• For rich, long-lasting and healthy-looking hair color. • Nutrient-rich blend of Vitamins E & B5.
• Olive oil & coconut oil for extra conditioning.
NOTES:
THE COMPETITION
Dark & Lovely® Fade Resistant Rich Conditioning Hair Color – Honey Blonde
ORSTM Product Knowledge Manual
Rethink Hair Color!
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