Page 112 - ORS Product Knowledge Manual

Shea Butter & Honey Curl Defining Créme
16 oz. | UPC #63216911254 1.75 oz. | UPC #63216911247
Perfectly blended with shea butter and honey, this formula helps to add curl definition and elongation. It adds reflective shine and moisture without weight and product residue.
HAIR TYPE
• Perfect for: Tightly coiled and kinky hair types. • Suitable for: Curly hair types.
KEY INGREDIENTS/BENEFITS
• Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6,
• antioxidants, calcium, iron, magnesium, and potassium.
Honey: A natural humectant which attracts moisture. Full of anti-
• oxidants and nutrients to feed hair follicles, encouraging hair growth. Shea Butter: Rich in vitamins A,D & E, essential fatty acids,
• phytosterols and allantoin for moisturizing protection.
Sweet Almond Oil: Helps damaged and dull hair become shinier and stronger. All hair types will benefit from this natural substance. High in Vitamins A, B, D and E, magnesium, zinc and potassium, as well as
• healthy fats.
Safflower Seed Oil: Contains high amounts of oleic acid, which
protects, nourishes and hydrates the hair.
USAGE
• Apply a liberal amount to damp hair and twist or coil hair to style as desired.
WHEN TO USE
• As a curl-defining créme with the ability to stretch and elongate the • curl pattern.
As a control créme.
KEY SELLING POINTS
• Softens and adds lightweight moisture. • Elongates and adds superior shine.
• No gooey product residue.
NOTES:
THE COMPETITION
Cantu® Coconut Curling Cream
ORSTM Product Knowledge Manual
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