Page 26 - Demo

A Vivid Visual Journey ‘Negatives’ is a triannual premium collector’s magazine for the Indian context that aims to draw the attention of the audience towards the art of photography. Negatives Magazine serves as a space that offers a sense of vivid visual journey to the audience through photographs as it profiles history, photo-stories, extraordinary street life that catches the attention of travellers and photographers, the personalities behind the lens and their contributions to art. ‘Negatives’ also introduces a section - embracing the fine art photography through words reminding the audience that the magazine is not ‘about’ photography. But the content itself is photography. Negatives capture the subtleness in the unseen work of living photographers. The magazine is aimed to give a sense of belonging that whelves the photographs into the readers. Letting them miss out from the present and take time to embrace the thought that defines the photograph.