Page 21 - DMTC Program Guide 2022-23

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Come for the skills......... Stay for the challenge!

Marketing

Marketing Management

Do you want to know how businesses determine what to sell, where
to sell it, how to price it, and how to convince customers to purchase
it? This is what Marketing is all about!

This course introduces and examines economic, marketing,
and business fundamentals in addition to the functions of
selling, promoting, and distributing. This is the basic course
in the marketing curriculum and should be taken before the
specialized courses.
*Required course to be considered a Marketing Management completer

This course continues the analysis of the marketing functions
by examining human resource foundations, marketing and
business fundamentals, distribution, promotion, and selling as
applied in merchandising. (Prerequisite: Marketing)
*Required course to be considered a Marketing Management completer

This course introduces students to the current field of social
media and prepares them to explore and create successful
social media strategies for businesses. This course gives students
the knowledge, tools, and methods to use different social
media tools in order to educate and connect with customers,
promote and sell products and services, and develop new
business. (Prerequisite: Teacher approval and either a Business
or Marketing Class) OSHA 10
*Elective course for Marketing Management Microburst Employability SoftSkills

This course is designed to provide students with the knowledge Receptionist, Telemarketer, Store Clerk, Human Resource Manager/
and skills needed to develop an effective business plan for small Director, Insurance Manager, Business Owner, Marketing Manager,
business ownership. An important part of the course will be Agents, Business Manager, Teacher
the incorporation of economics, ethics, legal aspects, logistics,
research, staffing, strategies for financing, and technology.
(Prerequisite: Recommended student take Marketing before
this course)
*Elective Course for Securities & Investments or Marketing Management Do you like to work with data, and/or do you like to work with people?
Do you like to be a leader, a follower, or an initiator?
Do you like to take risks or play it safe?
Do you like to be part of a team?

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