Page 20 - SA Chamber UK - MAY Newsletter 2024

ADVERTORIAL CONTENT
SISTERS GRIMM ON AN

EXCITING JOURNEY OF ARTISTIC

INNOVATION & SOCIAL IMPACT!

- By Sisters Grimm

Sisters Grimm, a trailblazing social enterprise co-founded in 2009 by two mixed-
heritage, multi-cultural females, former Royal Ballet dancer Pietra Mello-Pittman MBE
and composer and painter Ella Spira MBE, is dedicated to reshaping the world through
the arts. With a remarkable history of producing captivating live shows and immersive
art experiences, Sisters Grimm has earned esteemed recognition, including a Grammy
nomination and MBE honours for their remarkable contributions to the creative
industries.

Central to Sisters Grimm’s ethos is youth engagement, with a focus on empowering
the next generation. Through free shows, workshops, and career guidance, over 8,000
children have already benefited from their initiatives. Looking ahead, their ambitious
social impact programme aims to reach an astounding 30,000 participants annually by
Q4 2024, inspiring and nurturing young talent worldwide.

Their UK Art In Nature 2024 initiative, seeks to ignite inspiration and spark positive
change in the hearts of young individuals. The programme invites children and young
people under 18 years old to submit their nature and hope-inspired artworks for free.

All artworks are showcased in a searchable online gallery, receive named, signed
certificates of participation and selected ‘winning’ artworks are featured in Sisters
Grimm’s upcoming music video, launching May 10th 2024, honouring Nelson Mandela’s
legacy and educating on Apartheid through the theme of “Hope – Unthinkable change
can happen”. Across all participants and regions nationwide, 70% of the diverse
participants had no prior knowledge of Apartheid before engaging in the programme,
highlighting its educational impact.

Previous Art in Nature global initiatives have received international acclaim and recognition
for educational excellence, and music videos have received millions of views. Ndaba

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SA CHAMBER UK NEWSLETTER MAY 2024