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CHAPTER 4: MARKET EQUILIBRIUM



               DEFINITION/CONCEPT

               MARKET EQUILIBRIUM: QUANTITY DEMANDED = QUANTITY SUPPLIED


               MARKET DISEQUILIBRIUM: QUANTITY DEMANDED ≠ QUANTITY SUPPLIED

               MARKET SHORTAGE: HAPPEN WHEN QD > QS


               MARKET SURPLUS: HAPPEN WHEN QD < QS

               PRICE CEILINGS: MAXIMUM LEGAL PRICE SET BY  GOV BELOW EQUILIBRIUM
               PRICE


               PRICE FLOOR: MINIMUM LEGAL PRICE SET BY GOV ABOVE EQUILIBRIUM PRICE




               CHANGES IN MARKET EQUILBRIUM




               INCREASE IN DEMAND

                   •  SHIFT TO THE RIGHT

                   •  DUE TO (EX: FESTIVE SEASON)
                   •  MARKET SHORTAGE EXIST

                   •  EQUIL P AND Q INCREASE




               DECREASE IN DEMAND

                   •  SHIFT TO THE LEFT

                   •  DUE TO (EX: A PROBLEM FOR CERTAIN PRODUCT)
                   •  MARKET SURPLUS OCCURS
                   •  EQUIL P AND Q DECREASE
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