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Addressing Biases in Multicultural & Inclusive Identity Data
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ABOUT ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals,
brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000
brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO
Growth Council. The ANA’s membership consists of U.S. and international companies, including client-
side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology
companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing
Growth Champions by serving, educating, and advocating for more than 50,000 industry members that
collectively invest more than $400 billion in marketing and advertising annually.
ABOUT AIMM
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) mission is to be a powerful force
prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business
growth and equity for all. Established in 2016, AIMM serves over 130 advertisers, ad agencies, media, data/
research companies, nonprofits and trade associations, representing over 2,000 brands. As a collective
power investing more than $207 billion in marketing and advertising annually, AIMM tackles industry-wide
barriers, providing effective solutions and educational platforms. AIMM addresses systemic inequities
in marketing through its 7-point Diversity, Equity, and Inclusion Pledge, advances #SeeALL -a powerful
movement encouraging marketers to genuinely reflect all cultures, races, identities and abilities, and guides
decision makers through the Cultural Insights Impact Measure™ (CIIM™) tool, that gauges ads’ and shows’
level of accurate portrayals and cultural relevance and its impact on brands’ growth.
WRITERS: Alice K. Sylvester, Carlos Santiago, Jim Spaeth
CONTRIBUTORS: Lisette Arsuaga, Ana Ceppi, Bill Duggan, Jeronimo Escudero, Aaron Fetters, George Ivie,
Ana Petras, Juan Solana, and Jennifer Woods
