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Addressing Biases in Multicultural & Inclusive Identity Data

              ABOUT ANA

              The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals,
              brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000
              brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO
              Growth Council. The ANA’s membership consists of U.S. and international companies, including client-
              side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology
              companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing
              Growth Champions by serving, educating, and advocating for more than 50,000 industry members that
              collectively invest more than $400 billion in marketing and advertising annually.

              ABOUT AIMM

              The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) mission is to be a powerful force
              prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business
              growth and equity for all. Established in 2016, AIMM serves over 130 advertisers, ad agencies, media, data/
              research companies, nonprofits and trade associations, representing over 2,000 brands. As a collective
              power investing more than $207 billion in marketing and advertising annually, AIMM tackles industry-wide
              barriers, providing effective solutions and educational platforms. AIMM addresses systemic inequities
              in marketing through its 7-point Diversity, Equity, and Inclusion Pledge, advances #SeeALL -a powerful
              movement encouraging marketers to genuinely reflect all cultures, races, identities and abilities, and guides
              decision makers through the Cultural Insights Impact Measure™ (CIIM™) tool, that gauges ads’ and shows’
              level of accurate portrayals and cultural relevance and its impact on brands’ growth.

              WRITERS: Alice K. Sylvester, Carlos Santiago, Jim Spaeth
              CONTRIBUTORS: Lisette Arsuaga, Ana Ceppi, Bill Duggan, Jeronimo Escudero, Aaron Fetters, George Ivie,
              Ana Petras, Juan Solana, and Jennifer Woods
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