Page 2 - Going for Growth: Targeting Today's Diverse Consumers
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GOING FOR GROWTH: TARGETING TODAY’S DIVERSE CONSUMER 1
TABLE OF CONTENTS
I. Introduction 2
II. The Growth Opportunity Model 4
III. Business Strategy 9
IV. Marketing Strategy 14
V. Media Considerations 19
VI. Creative Considerations 24
VII. Measurement 28
VIII. Conclusion 29
IX. Credits 30
X. 2019 AIMM Membership 31