Page 10 - Diversity Report for the Advertising/Marketing Industry

MEASURING DIVERSITY AT ANA MEMBER COMPANIES
3. ANA BOARD OF DIRECTORS DIVERSITY SCORECARD

The ethnic composition for the marketing departments of participating ANA board member
companies is consistent with that of the ANA Overall Membership report. (We recognize that
the ethnicity categories were not exactly identical between the two studies.)

ETHNICITY

Participating ANA Board
■ Member Companies

■ ANA Overall Membership
74%
69%

11%
7% 6% 10% 7% 8% 6% 2%

African-American/ Asian Hispanic/ White Other
Black Latino

It is important to note that compared to the overall U.S. population (per the census), ethnic
diversity is lagging, especially for African-American/Black and Hispanic/Latino.

• African-Americans/Blacks comprise 7 percent of the marketers at participating ANA board
member companies and 6 percent of the ANA overall membership, but are approximately
13 percent of the total population.
• Hispanics/Latinos comprise 7 percent of the marketers at participating ANA board
member companies and 8 percent of the ANA overall membership, but are 18 percent
of the total population.

Meanwhile, Asians comprise 11 percent of the marketers at participating ANA board member
companies and 10 percent of the ANA overall membership while representing about 6 percent
of the total population.

Population estimates per the United States Census Bureau.

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