Page 20 - Diversity Report for the Advertising/Marketing Industry
P. 20

APPENDIX: ANA MEMBER CMO DIVERSITY BY INDUSTRY GROUP







                    GENDER IDENTITY


                                All ANA    Banking/     Consumer                   Sports
                                Member     Financial    Packaged     Food and       and       Technology
                               Companies   Services      Goods      Beverages   Entertainment


                     # CMOs      747         88           42           77           45           50


                                 335
                      Female                 47           21           52           27           23
                                (45%)

                                 412
                        Male                 41           21           25           18           27
                                (55%)






                    ETHNICITY


                                All ANA    Banking/     Consumer                   Sports
                                Member     Financial    Packaged     Food and       and       Technology
                               Companies   Services      Goods      Beverages   Entertainment

                     # CMOs      747         88           42           77           45           50


                     African-
                                  23
                   American/     (3%)        2            3            3            1            0
                       Black

                                  35
                       Asian                 4            6            3            1            4
                                 (5%)

                    Hispanic/     34         0            1            6            1            2
                       Latino    (5%)


                                 655
                       White                 82           32           65           42           44
                                (87%)















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