Page 4 - rr-2020-diversity-advertising-marketing-industry_Neat

ABOUT THE AUTHORS

ANA
The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals,
for brands and businesses, and for the industry. Growth is foundational for all participants in the
ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda,
which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth
Council. The ANA’s membership consists of over 1,400 domestic and international companies, including
more than 900 client-side marketers and nonprofit fundraisers and 500 marketing solutions providers
(data science and technology companies, ad agencies, publishers, media companies, suppliers, and
vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry
professionals, and invest more than $400 billion in marketing and advertising annually.

AIMM
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) was established in 2016 with
the mission to create a powerful voice that elevates multicultural and inclusive marketing to promote
business growth in an increasingly diverse marketplace. Comprised of senior-level client-side marketers,
media/publishers, research and data companies, advertising agencies, and trade associations, AIMM
brings together the collective voice of the general, Hispanic, African-American, Asian-American,
LGBTQ+, and People with Disabilities markets. AIMM provides resources and information that allow
marketers to better understand how to target multicultural and inclusive segments so that they can
in turn make more informed decisions about their investments, priorities, and growth opportunities.

4 // A Diversity Report for the Advertising/Marketing Industry