Page 10 - The Case For Change

THE CASE FOR CHANGE 9

B. HOW WE ARE GROWING

The population growth of the United States is completely based on Multicultural segments.
This growth will become more pronounced in the coming years, as White Non-Hispanic
population growth rates are expected to diminish.

What groups are fueling the growth of the U.S. Multicultural population?

• Asians had the highest annual growth rate (3 percent) of any major U.S. racial or ethnic
group in 2017. The Hispanic growth rate followed at 2 percent, compared to 0.9 percent
for African-Americans and a decrease of 0.1 percent for White Non-Hispanics.

• Some 51 percent of U.S. population growth in 2016 is attributable to Hispanics, now due
to an increase in births versus immigration. This is an increase from 47 percent in 2015.

• Mixed-race Americans are continuing to surge in numbers, extending trends fi rst seen
in the early part of the decade. Those identifying themselves as mixed race (or “other”)
generated 25 percent of the U.S. population growth in 2016.

Source: Pew Research Group, 2018

These groups are projected to increase by 2.3 million each year before becoming a numeric
majority of the population in just 25 years (U.S. Census, Demographic Turning Points for the
United States: Population Projections for 2020 to 2060, 2018).

C. WHERE WE ARE EXPANDING

The growth of America’s diversity is not limited to specifi c geographic areas.

In Buffalo, N.Y. there is a small but growing Latinx community and a thriving African-American
community. In South Florida, the South Asian community is more visible than ever, with
Bollywood releases shown in at least one local cinema. Small towns across America have
attracted fi rst-generation Hispanics and Asians. The Korean community in Southern California
communities once dominated by White Non-Hispanics, including Torrance, is staggeringly
large.

This is the America of today.

For the last several years, marketers have read of “majority-minority cities,” where the White
Non-Hispanic population is outnumbered by Multicultural groups.

Now, there are entire states where this phenomenon has emerged. U.S. Census data released