Page 41 - The Case For Change
P. 41

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                                     A path to effectively reaching diverse consumers,
                                              through business transformation





















                            WRITERS:
                               • Lisette Arsuaga, Co-Founder, AIMM and Co-President, DMI
                               • Adam R. Jacobson, The Adam R. Jacobson Consultancy


                            AIMM CASE FOR CHANGE LEADER:
                               • Nydia Sahagún, SVP of Segment Marketing, Wells Fargo

                            CONTRIBUTORS: AIMM LEADERSHIP AND EXECUTIVES
                               • Zac Borman, Marketing Manager, DMI
                               • Gilbert Dávila, Co-Founder, AIMM and Co-President, DMI
                               • Bill Duggan, Group EVP, ANA
                               • Bob Liodice, CEO, ANA
                               • Karla Lucía, Executive Director, AIMM
                               • Roberto Orci, CEO, Acento
                               • Nydia Sahagún, SVP of Segment Marketing, Wells Fargo
                               • Carlos Santiago, Co-Founder, AIMM and President, SSG
                               • Claudine Waite, Director, Content Marketing, ANA





                                                    © 2018 Alliance for Inclusive and Multicultural Marketing (AIMM)
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