Page 4 - rr-2021-11-diversity-advertising-marketing-industry

ABOUT THE AUTHORS

ANA
The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals,
for brands and businesses, and for the industry. Growth is foundational for all participants in the
ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda,
which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth
Council. The ANA’s membership consists of over 1,400 domestic and international companies, including
more than 900 client-side marketers and nonprofit fundraisers and 500 marketing solutions providers
(data science and technology companies, ad agencies, publishers, media companies, suppliers, and
vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry
professionals, and invest more than $400 billion in marketing and advertising annually.

AIMM
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) was established in 2016 to
provide corporations with viable solutions for growth by addressing opportunities in multicultural
and inclusive marketing as well as prioritizing DEI. AIMM comprises senior-level advertisers,
media/publishers, research and data companies, agencies, and trade organizations to spotlight
the missed growth potential in Hispanic, African-American, Asian-American, LGBTQ+, American
Indian, Age Groups, and People with Disabilities markets. This extraordinary working group of
industry leaders is transforming the way multicultural and inclusive marketing is seen and under-
stood via an industry-wide reboot — the largest ever in this space. Beyond simply identifying
where growth potential lies, AIMM shows its members (and the industry) how to best maximize
this potential toward positive bottom-line impact. AIMM is the leading authority in the space.

4 // A Diversity Report for the Advertising/Marketing Industry