Page 52 - V3 TOGA_CX Presentation

CO-CREATING SOLUTIONS WITH TOGA
The Ideate Workshop was a co-creation workshop that included a wider network of staff from TOGA as well as a few external consultants. The group co-designed innovative ideas to enhance the current customer experience specifically around the four identified opportunity areas for the three personas. Having a wider group of people encouraged diversity of ideas and creativity over immediate feasibility. The group was positive, engaged and focused on generating as many ideas as possible - diverging to create the widest possible range of ideas from which they then converged to selected and build on their perceived best solution. During this workshop the teams came up with around 12 possible service ideas to enhance their current customer experience.
Commercial in confidence
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