Page 54 - V3 TOGA_CX Presentation

EIGHT RECOMMENDED VALUE ADDED SERVICES
The 12 ideas that emerged from the Ideate Workshop were consolidated and further built upon, which resulted in eight value added services. Different timelines and aspects of the buying journey were explored against multiple customer contexts, interactions, problems and feelings. The Customer Insights and Personas were used to inform how the recommended solutions can be embedded into an end-to-end customers journey. Given that the project began with the customer and the opportunity areas were defined based on their needs, it can be safely assumed that the solutions will collectively lead to positive outcomes and benefits for TOGA’s customers.
1 TOGA PROMISE Toga Guarantee
2 TOGA CARE Toga Guarantee
3 TOGA LUXE Home Services
4 BENEFIT ME Membership Programs
5 HOME AWAY FROM HOME Membership Programs
6 BUSINESS AT HOME Membership Programs
7 TOGA ALOUD Branding and Marketing
8 TOGA APP Digital Platform
Commercial in confidence
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