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TWISTED TEMPTATION

NEW PARTY SEASON COLLECTION FROM GHD,
CREATED BY TRADE AMBASSADOR
JAMES EARNSHAW.

Make shapes with a twisted take on the ponytail – the James Earnshaw trademark snatched pony,
with a party-season update!

BEAUTIFULLY BOUND
Add bespoke detail to party looks with this clever wrapped braid technique, incorporating
shimmering threads for a look that coordinates with your client’s outfits – how’s that for a wow
factor service?

PRECIOUS PONY
Bringing 70s disco hair bang up to date, this dual-texture look combines a sleek crown with a
voluminous curly pony – powered by the ghd helios and diffuser. For a couture finish, gems are
applied along the parting.

WICKEDLY WAVY
Lustrous waves, packed with shine and sculpted to perfection, this waved look is crafted with the

ghd max for effortless styling even on long, thick hair.

SENSUALLY SMOOTH
High shine, straight lengths are a ghd staple – and with the ghd max, even thick and curly hair can
get a sleek finish in no time; perfect for those party girls on the go.

SOFT AND SEDUCTIVE
It’s all about full-bodied glamour in this faux-blow look: the definition of big, bouncy, beautiful
hair. Composed of six seductive looks, the collection celebrates the skills of stylists with intricate
detailing and classic techniques, powered by the ghd range of styling tools. The campaign’s creative
director, ghd global education manager Amy Sontae, says: “This holiday season, we invite you to
unwrap your styling skills and seduce your clients with sensual straight looks, wicked waves and

captivating curls. We’re inspiring salons and stylists to create their client’s most desired styles with
our unbeatable professional products and festive looks from James.” Putting the stylist at the heart
of the campaign, all six looks feature elevated finishes and unexpected details to create styles that
showcase the expert touch. The result? High-impact party hair with individual twists that clients
won’t be able to get anywhere