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INANCH REFIT UNDER LOCKDOWN

When refitting their salon during lockdown, Inanch and Joe Emir had more than just a slick
new look in mind; the introduction of a pioneering new beauty space also allowed for
their two daughters to step into the business and pave the way for a family-focussed
future. After 16 years as one of London’s most acclaimed salons, the pandemic provided Inanch
and Joe with time to take a step back and consider their next steps. Mindful of their clients’
increasing desire for multiple services under one roof, as well as their daughters’ complementary
skillsets, the family made the decision to create a premium new dedicated space
for beauty and aesthetics – all under the Inanch salon name.

“Supporting our family’s ambitions was just as important for us as succession planning,”
explains Joe. “Our oldest daughter, Demi, has a burgeoning beauty career which dovetailed
perfectly with our desire to expand the salon and provide a one-stop destination for
our clients. Our younger daughter, Lema, is also training to become a non-surgical cosmetic
practitioner, which will further allow us to expand our service offering when she
qualifies in the New Year.”

With an established reputation as hair loss experts – as well being a celebrity choice for
luxurious cuts, colours and extensions – the couple had long planned to create a dedicated hair

and scalp lab on the salon’s lower ground floor to offer these discrete services in a premium, private
space. Lockdown proved the perfect time to put the plan into action, and also sparked the decision to
transform the remaining empty downstairs room into an elegant but cutting-edge beauty lab for their
daughters. Here, clients are now able to enjoy a full suite of services – including the exclusive
Collagenwave treatment, as Inanch becomes London’s firrst and only provider of the acclaimed non-
surgical facelift. One of the UK’s most sought after facials, the Collagenwave treatment uses radio
frequency energy to tighten skin tissue. With no downtime, it’s the perfect non-surgical solution for
those with busy lives looking to lift and tighten the skin on the face, neck and décolletage.

“My parents have always been at the cutting edge of hair and scalp treatments,” says Demi. “So it
was important for me to ensure that the launch of our beauty services was equally innovative. We’re

delighted to become London’s only Collagenwave treatment clinic and I’m personally really excited
to be able offer our valued clients something new which they can’t get anywhere else. It’s the perfect
launch treatment for our beauty services, and I can’t wait to continue to source and provide even
more innovations in the months and years to come.”

When Lema joins the business in the New Year, she will be offering services including Botox and
Dermal Fillers – completing the salon’s transformation into a total hair and beauty destination
offering the latest, most innovative treatments in London.

For Joe and Inanch, bringing their daughters into the fold means that the close-knit business
with a team that are considered family, too – has an exciting future ahead.