Page 28 - RAGE ISSUE 2

INDOLA’S

STREET STYLE COLLECTION

With not one but three brand NEW must-have looks for a new season…

The sun trying to break through the clouds and a new season slowly
creeping up on us, it feels like the perfect time to experiment with a

stunning new Street Style collection. This season our looks explore the

normcore trend, generally associated with the early 2000s where grunge
met pop, and casual met elegant and the hair became a canvas to express

this trend to its fullest. Our latest looks are effortlessly cool the normcore

trend has evolved and we bring it direct to you with layering techniques
that highlight contrasting cuts and complementary colours that add

dimension and emphasis! ⁠

Styling simple staples with luxurious prints, the effortlessly cool, normcore

combines comfort with a considered aesthetic. Not just for women,

normcore is a unisex style, imagine you’ve raided your boyfriend’s

wardrobe opt for sneakers or sandals instead of heels and keep your jeans
loose.

Global Ambassador Paddy McDougall gives his insight on the new Street
Style looks “The new season is all about using layers of colour to create

dimension and texture within the hair. The use of subtle and contrasting,

blending and clashing variations of tone and depth create street style

inspired, aspirational, infinitely wearable hair colour. This is especially true
for the nouveau brunette shades within the collection which controls warmth

to capture perfectly this season’s most sought after shade, the ash brown.”

Commenting on Indola’s latest Street Style Collection, Indola’s Global

Ambassador Andy Smith says – “The new Street Style collection brings

a variety of different looks, lengths and textures. We created looks that go
from a bob, to a mullet, to a long conventional layered cut. We wanted to

create lots of movement but also showcase shape and structure to each look.

The inspiration behind the looks come from the ‘90s, the looks are clean but
also dishevelled 90’s as in the layered mullets as well.”