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SCHWARZKOPF’S

AUTHENTIC COLOUR BRAND

TBH; TRUE BEAUTIFUL HONEST

WELCOME TO THE

RED BEIGE COLLECTION...

Schwarzkopf Professional’s leading authentic permanent hair colour brand,

tbh – true beautiful honest, continues to exceed client expectations with a

growing assortment of natural-looking, seasonal shades.

With the #iwokeuplikethis and #nomakeup movements showing no signs

of slowing down – coupled with the demand for brands to be more trans-
parent – transparency around ingredients and product formulations is now

more important than ever before. Hairdressers and their clients are increas-

ingly mindful about their health and the brands they choose to use – which
is why, since launching in 2019 tbh – true beautiful honest are proud to

stand by their core brand pillars:

• true colour as close to natural hair colour as it gets
• beautiful shimmering tones with a healthy glow and natural shine

• honest in the approach to product formulation: up to 92% naturally

derived ingredients, complemented by additional performance drivers

tbh – true beautiful honest also has a 100% vegan formulation, with all

products in the portfolio free from animal-derived ingredients.

tbh – true beautiful honest new shades and colour services:

With colour trends moving towards a warmer palette, the new tbh – true

beautiful honest Red Beige Collection closes the gap within the warm co-
lour world – which already offers a range of luxury primary reflections,

muted by rose undertones – with 4 brand new shades.