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P.M.A. – POSITIVE MENTAL ATTITUDE
PMA is a philosophy that says,“Whatever the mind can conceive and believe… the mind can achieve.”
The PMA Philosophy is one of Positive Thinking, Positive Action and Positive Results. It is a way of life
that encourages all of us to make the most of ourselves.

YOUR POCKET FORMULA DEFINED

The Pocket Formula for Success uses powerful symbols on one “Lucky Piece”
to represent all the ingredients that go into your successful system of sales.

TWELVE SIDED COIN represents the twelve AIM HIGH Just as an arrow is aimed upward to
months of the year. It is symbolic of how our selling strike a distant mark, so it is with aiming for you
systems always works and never fails, whatever the goals. To increase your income a minimum of 50%,
season may be – rain, snow, or sunshine, regardless don’t aim for a 50% increase, but plan and strive to
of time or circumstances. double your production – aim high! If you don’t get
the desired results and hit too low – AIM HIGHER!
THE THREE INGREDIENTS FOR SUCCESS
ACCIDENT, HEALTH AND LIFE represents our
INSPIRATION TO ACTION: That which motivates products.
you,or anyone else, to act because you want to.
KNOW-HOW: the particular technique and ONE stands for our determination to be first in
skills that consistently get results for you. sales, first in earnings, and first in training.
Know-How is the proper application of
knowledge. Know-How becomes habit THREE stands for our 3 Slogans:
through actual repetitive experience.
- “Success is achieved by those who try and keep
ACTIVITY KNOWLEDGE: Knowledge of trying…with PMA!”
the activity, service, product, methods,
techniques, and skills with which you are - “ Where there is nothing to lose by trying
particularly concerned. and a great deal to gain if successful – by all
means try.”
ACHIEVEMENT CLUBS stands for the PRESIDENTS, - “DO IT NOW!”
LEADERS, ACHIEVERS, and WINNERS Club of the
QUARTERLY SALES CLUB of Combined Insurance. FIVE stands for our 5 original Sales Manuals.
Membership is open to those Salespeople and Sales
Managers who Conceive, Believe, and Achieve. SEVEN stands for our 7 Essentials:
1. Memorize and use our organized sales
$1,000.00 represents the original minimum
US CORE — WCS Achievement Club B STANDS FOR THE BELIEF that each of us, as 3. Present Policy and Names properly.
presentations.
objective of income each week for every sales
person in Combined Insurance.
2. Use the Proper Introduction.
individuals and as members of a team can achieve
4. Smile – Use Humor.
our objectives.
5. Talk in a positive and enthusiastic tone of voice.
THE SQUARE OF LIFE stands for the four-fold
6. Use the Proper Close.
plan designed to help you live a well-balanced life.
7. Sell, Service and Sell more systematically.
Each side of the square represents an important
phase… Mental, Physical, Social, and Religious. To
WINNER’S SCORE represents the Weekly Standard
live a richer, fuller life, develop equally each one
self-help guide.
7 of the four phases. Use the Square of Life as a of Excellence to attain!