Page 16 - nov-dec 2020

Alabama Propane Gas Association
Strategic Plan – 2020-2021

•To demonstrate and promote propane as an
PURPOSE environmentally superior energy and alternative motor
To serve the membership by combining the resources fuel
of all segments of the industry in promoting the growth •To support research and development in propane
of the industry and the many benefits of propane as an utilization technology
exceptional energy source. •To encourage our members and their employees to
assume civic responsibilities in active support of the
SCOPE kind of government which will maintain and promote the
APGA’s principal mission is to serve its members. Its private enterprise system
•To interact with governmental bodies on propane
members include all parts of the industry — marketers, issues
manufacturers, distributors, transporters, gas producers •To provide a forum for communication to and among
and their employees. APGA will strive to unite all these industry members and their employees
parts into a cohesive group working together to promote •To maintain an educational scholarship fund for
consumer sales, increased market share and the industry members and/or their children
importance of propane as an exceptional energy in all •Have at least 50% of dealer companies and 35% of
respects: safety, cleanliness, environmental benefits, supplier companies participate in AlaPropanePAC
efficiency and economy. annually
•Have 100% of member employees (employed one year
VISION or more) trained in Basic Principles and Practices
To be recognized as a leader among the State Propane •Encourage member participation in all APGA functions
Gas Associations, while meeting or exceeding its •Maintain at least 95% of industry dealer companies as
members needs. association members

VALUES ASSUMPTIONS
We will conduct our business by treating all customers, •35 dealer companies representing 264 bulk plants as
associates, suppliers, competitors and communities dealer members
with honesty, fairness, respect and integrity. •43 supplier members
•36 affiliate members
CONSTITUENT GROUPS
•Alabama Clean Fuels Coalition STRENGTHS
•Alabama Home Builders Association •Experienced leadership
•Alabama Volunteer Fire Fighters Association •Active, enthusiastic Board
•Autogas for America •Financial resources to meet objectives
•Competitors •Full-time executive director
•Consumer advocates •Lobbyist
•Customers •Location of APGA’s office (Montgomery Area)
•Governmental and regulatory bodies •Working relationship with AL LP Gas Board
•Industry associates •Educational opportunities
•Media •Availability of REAC & PERC funds
•Members and their employees •Reputation/positive image
•National Propane Gas Association •AlaPropanePAC
•Non-members from the industry •Limited Liability Law
•Propane Education and Research Council (PERC) •Training Facility
•Propane Education Foundation of Alabama (PEFA) •Dealer/Supplier Membership
•Research Education Advisory Committee (REAC) •Proactively involved in Legislative Issues
•Trade allies
WEAKNESSES
GOALS/OBJECTIVES •Financial vulnerability to membership changes
•To enhance safety in propane utilization •Internal management succession (APGA)
•To enhance public perception of the propane industry •Limited resources
as a responsible member of the community •Limited political influence
•To enhance public perception of propane as an •Limited membership participation
exceptional and safe energy source •Adequate REAC and PERC funds
•To gather, disseminate, and communicate information
to the industry and the public on propane
•To develop and implement marketing programs for THREATS
new and existing products and uses •Loss of membership
•To provide propane education and training for the •Lawsuits toward members
public, industry members and their employees

16 Alabama Propane Gas Association | November / December 2020