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Alabama Propane Gas Association
                                              Strategic Plan – 2020-2021

                                                                 •To  demonstrate  and  promote  propane  as  an
                               PURPOSE                           environmentally superior energy and alternative motor
              To serve the membership by combining the resources  fuel
              of all segments of the industry in promoting the growth  •To  support  research  and  development  in  propane
              of the industry and the many benefits of propane as an  utilization technology
              exceptional energy source.                         •To encourage our members and their employees to
                                                                 assume  civic  responsibilities  in  active  support  of  the
                                SCOPE                            kind of government which will maintain and promote the
              APGA’s principal mission is to serve its members. Its  private enterprise system
                                                                 •To  interact  with  governmental  bodies  on  propane
              members include all parts of the industry — marketers,  issues
              manufacturers, distributors, transporters, gas producers  •To provide a forum for communication to and among
              and their employees. APGA will strive to unite all these  industry members and their employees
              parts into a cohesive group working together to promote  •To  maintain  an  educational  scholarship  fund  for
              consumer  sales,  increased  market  share  and  the  industry members and/or their children
              importance of propane as an exceptional energy in all  •Have at least 50% of dealer companies and 35% of
              respects: safety, cleanliness, environmental benefits,  supplier  companies  participate  in  AlaPropanePAC
              efficiency and economy.                            annually
                                                                 •Have 100% of member employees (employed one year
                                 VISION                          or more) trained in Basic Principles and Practices
              To be recognized as a leader among the State Propane  •Encourage member participation in all APGA functions
              Gas  Associations,  while  meeting  or  exceeding  its  •Maintain at least 95% of industry dealer companies as
              members needs.                                     association members

                                VALUES                                          ASSUMPTIONS
              We will conduct our business by treating all customers,  •35 dealer companies representing 264 bulk plants as
              associates,  suppliers,  competitors  and  communities  dealer members
              with honesty, fairness, respect and integrity.     •43 supplier members
                                                                 •36 affiliate members
                         CONSTITUENT GROUPS
              •Alabama Clean Fuels Coalition                                     STRENGTHS
              •Alabama Home Builders Association                 •Experienced leadership
              •Alabama Volunteer Fire Fighters Association       •Active, enthusiastic Board
              •Autogas for America                               •Financial resources to meet objectives
              •Competitors                                       •Full-time executive director
              •Consumer advocates                                •Lobbyist
              •Customers                                         •Location of APGA’s office (Montgomery Area)
              •Governmental and regulatory bodies                •Working relationship with AL LP Gas Board
              •Industry associates                               •Educational opportunities
              •Media                                             •Availability of REAC & PERC funds
              •Members and their employees                       •Reputation/positive image
              •National Propane Gas Association                  •AlaPropanePAC
              •Non-members from the industry                     •Limited Liability Law
              •Propane Education and Research Council (PERC)     •Training Facility
              •Propane Education Foundation of Alabama (PEFA)    •Dealer/Supplier Membership
              •Research Education Advisory Committee (REAC)      •Proactively involved in Legislative Issues
              •Trade allies
                                                                                WEAKNESSES
                          GOALS/OBJECTIVES                       •Financial vulnerability to membership changes
              •To enhance safety in propane utilization          •Internal management succession (APGA)
              •To enhance public perception of the propane industry  •Limited resources
              as a responsible member of the community           •Limited political influence
              •To  enhance  public  perception  of  propane  as  an  •Limited membership participation
              exceptional and safe energy source                 •Adequate REAC and PERC funds
              •To gather, disseminate, and communicate information
              to the industry and the public on propane
              •To  develop  and  implement  marketing  programs  for              THREATS
              new and existing products and uses                 •Loss of membership
              •To  provide  propane  education  and  training  for  the  •Lawsuits toward members
              public, industry members and their employees


    16                                Alabama Propane Gas Association  |  November / December 2020
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