Page 11 - CiTRUS Demo

We never forget about the patient •Topayers,clinicalservices
• Novelendpointsornew validated PRO assessment
tools to measure disease burden or quality of life
•Theburdenofdiseaseonpatients’ quality of life
• Where educational support is required for both patients and healthcare professionals
and regulators
• To raise awareness or plug gaps in evidence and education
DISCOVER EVIDENCE DISSEMINATION
• The critical moments that influence patients, healthcare professionals and other stakeholders (Moments of Truth)
• Reimbursement pain points
• Areas to focus on brand strategy
• Gaps in our understanding of customers needs or experience
• Treatment pathways • Unmet needs
DEVELOP
UNDERSTAND
• The clinical and emotional motivators for patients and HCPs
INVESTIGATE ASSESS
• The economic impact on patients e.g., their ability
to work, claim benefits
• The impact of the disease on caregivers
• The impact on the health economy and society
as a whole
Mapping the
patient journey and care pathway can provide insight into key clinical, economic and emotional drivers
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