Page 12 - CiTRUS Demo

Scientific Platforms: Anchored on your input
Strategic Analysis
Strategic Imperatives
Communication Pillars
Scientific Franchise Statements
Customized Blueprint
Gap analysis, literature review and a SWOT are used to create a path to take each brand from where we are to where we want to be (aspirational goals)
Actionable, measurable goals along the strategic path based on defined and validated needs derived from Strategic Analysis
Discrete “buckets” of content that support the Strategic Imperatives Overarching scientific statements that align with communication pillars by
Scientific Platform
product and across portfolios
Key + Data Messages Mining
What What
+
To Support Imperatives
Why
+
Delivery Ecosystem
How
12