Page 14 - CiTRUS Demo

Publications: Strategy and planning
Define the needs & understand the environment
Target audiences
Who? When? Where?
Clinical trials
Data release, populations, size, endpoints
Therapy area & competitors
Journals
Readership, circulation, IF, lead times, e-publishing
Congresses
Delegate profile & numbers, submissions, topics
Experts
Investigators, presenters, authors
Scientific Communication Objectives Publication plan
Scientific abstracts
To coordinate presentations / publications to empower physicians to make best disease management decisions based upon an awareness of medical concepts and supporting evidence
Scientific Data-driven Other Expert panels + Literature posters publications publications outputs analyses
Publication alerts
14