Page 6 - Animatra Executve Summary
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ANIMATRA
THE OPPORTUNITY
Meditation has developed into a major business enterprise. Supported by a number of scientific research papers quantifying its effects, the market for meditation, often called mindfulness, generated $1.2B in U.S. revenue in 2017. According to Marketdata Enterprises, U.S. revenue is projected to grow at 11.4% annually, reaching $2.08B in 2022. In addition to consumer applications, businesses like Google, Apple, General Mills, Goldman Sachs, and Aetna have adopted mindfulness programs
for their employees. One Harvard Medical study found that participants in an 8-week mindfulness and relaxation program used 43% less medical services than the year before. They saved on average $2,360 on emergency room visits alone. Estimated health savings had a lower bound of $640 per person. As far as productivity, Aetna estimated a gain of $3,000 per employee in labor productivity following a company mindfulness program.
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