Page 12 - Phase One - 2016-2017 AILFN Membership Report (9)
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2016/2017 Phase One – A Global Presence

STRATEGIC PROJECTS AND INITIATIVES

Purposes Projects are undertaken to implement the objectives of AILFN. The strategy is

to reach several groups, such as:

 Law firm networks and members of networks
 Media, industry leaders, and consultants
 Purchasers of legal services, such as corporate counsel, corporate

procurement departments, and lawyers in general who require
services that cannot be provided by their network, or because of
conflicts of interest or lack of expertise.

Publications The Independent Business Law Firm (promotes general awareness of
networks); The Network Briefing (information specifically about law firm
networks); and The Network Alert (information related to timely
developments).

Research and AILFN provides research on the legal market to inform the profession as to the
Analysis status of networks. Market Highlights Reporting includes factual analysis: (1)
The $1.1 Trillion Legal and Accounting Markets 2018 (2) The Global Legal
Services Market 2017

Marketing Deploying social media such
Networks as LinkedIn, Twitter, and
discussion forums. AILFN has
Social Media 17,000 followers via AILFN
President Steve McGarry, 350
members via our LinkedIn
discussion groups, hundreds
more via Twitter, and tens of
thousands via members’
social media. The AILFN
YouTube channel contains videos with background data, research references,
and law firm networks’ research.

Annual Conferences Conferences to exchange ideas and information among AILFN members and
potential members to enhance networks and the services they provide their
members.

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