Page 4 - Professional Services Networks
P. 4
Table of Contents
2018 Introduction
Chapter 1 – Law Firm Networks ......................................................................................................1
Why Do Firms Join? ................................................................................................4
Evaluating Networks – Criteria .............................................................................5
Chapter 2 – Law Firm or Network? Market Perceptions and Operations ............................6
Network Functions ...................................................................................................6
Network Levels ...…………………………………………………………………...7
The Disclaimer – DNA of a Network ...................................................................10
Chapter 3 – History of Networks – Why Does It Matter? .........................................................13
Accounting Networks..............................................................................................13
Law Firm Networks ................................................................................................16
Multidisciplinary Networks....................................................................................20
Specialty Networks..................................................................................................21
Chapter 4 – Organizing a Traditional Law Firm Network.......................................................23
Preliminary Plans and Considerations..................................................................24
Organizing – Accounting, Legal, and Multidisciplinary Networks....................27
Other Network Models – Client-Centric Models .................................................29
Chapter 5 – Governance of Networks and Operations ..............................................................30
Governance – Theory and Application ..................................................................30
Network Operations – Theory and Application ....................................................36
Financing a Network................................................................................................38
Network Staffs ..........................................................................................................40
Groups in Networks .................................................................................................43
Meetings in Networks ..............................................................................................46
Referrals – How They Work and Do Not Work....................................................47
Operations – Other Network Initiatives.................................................................49
Balance in a Maturing Network – Issues in Governance and Operations .........50
Chapter 6 – Marketing the Network – Creating the Network Brand.....................................55
Internal Awareness and Engagement Marketing .................................................56
Inter-Member Marketing........................................................................................58
External Awareness and Engagement Marketing ................................................59
Alternative Marketing Strategies ...........................................................................61
Technology and Network Marketing .....................................................................61
Social Network Marketing ....................................................................................63
iii
2018 Introduction
Chapter 1 – Law Firm Networks ......................................................................................................1
Why Do Firms Join? ................................................................................................4
Evaluating Networks – Criteria .............................................................................5
Chapter 2 – Law Firm or Network? Market Perceptions and Operations ............................6
Network Functions ...................................................................................................6
Network Levels ...…………………………………………………………………...7
The Disclaimer – DNA of a Network ...................................................................10
Chapter 3 – History of Networks – Why Does It Matter? .........................................................13
Accounting Networks..............................................................................................13
Law Firm Networks ................................................................................................16
Multidisciplinary Networks....................................................................................20
Specialty Networks..................................................................................................21
Chapter 4 – Organizing a Traditional Law Firm Network.......................................................23
Preliminary Plans and Considerations..................................................................24
Organizing – Accounting, Legal, and Multidisciplinary Networks....................27
Other Network Models – Client-Centric Models .................................................29
Chapter 5 – Governance of Networks and Operations ..............................................................30
Governance – Theory and Application ..................................................................30
Network Operations – Theory and Application ....................................................36
Financing a Network................................................................................................38
Network Staffs ..........................................................................................................40
Groups in Networks .................................................................................................43
Meetings in Networks ..............................................................................................46
Referrals – How They Work and Do Not Work....................................................47
Operations – Other Network Initiatives.................................................................49
Balance in a Maturing Network – Issues in Governance and Operations .........50
Chapter 6 – Marketing the Network – Creating the Network Brand.....................................55
Internal Awareness and Engagement Marketing .................................................56
Inter-Member Marketing........................................................................................58
External Awareness and Engagement Marketing ................................................59
Alternative Marketing Strategies ...........................................................................61
Technology and Network Marketing .....................................................................61
Social Network Marketing ....................................................................................63
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