Page 24 - Lawyers and Accountants - The Future of the Professions
P. 24
Lawyers and Accountants 2019 -
Big Four have (on average) five million unique views per month.75 Compare this to BDO, which gets fewer
than 250,000.76
The technology investment by each Big Four member is considerable. This means while there are quality
firms, at the same level, accounting networks and their members have the very difficult task of making the
case for their quality. This is compounded by little no advertising or marketing by the networks.
The threat is that the Big Four can grow exponentially grow as a result of large budgets. Cumulatively,
networks have the potential for greater growth since there are five times more of them. This would require
their expansion at a similar level.
This cannot happen without the collaboration of law firm networks.
75 Id.
76 SIMILARWEB, available at http://www.similarweb.com (analysis conducted on May 31, 2018).
21
Big Four have (on average) five million unique views per month.75 Compare this to BDO, which gets fewer
than 250,000.76
The technology investment by each Big Four member is considerable. This means while there are quality
firms, at the same level, accounting networks and their members have the very difficult task of making the
case for their quality. This is compounded by little no advertising or marketing by the networks.
The threat is that the Big Four can grow exponentially grow as a result of large budgets. Cumulatively,
networks have the potential for greater growth since there are five times more of them. This would require
their expansion at a similar level.
This cannot happen without the collaboration of law firm networks.
75 Id.
76 SIMILARWEB, available at http://www.similarweb.com (analysis conducted on May 31, 2018).
21
