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up in-demand enough to consider it a career. Every      first, and designer after that. Simple, reliable
        time we sit around and feel sorry for ourselves for     mechanics of the bike come first, then design
        our intense schedule, the challenges that face us       follows—I have no use for an un-ridable bike.
        daily or how hard it’s all been, we come back to the
        same point that neither of us actually expected it to   Pollock: My philosophy is a product of competition:
        go this well ever.                                      make it simpler, faster, lighter, more durable and
                                                                trouble-free. Twenty-three years in aerospace gets
        Moto Guzzi V50 custom by Revival CyclesFull Size        you into the habit of paying attention to even the
        The short answer: Follow your passion. And if your      smallest details that may never be seen—but I’ll
        passion happens to be motorcycles, and you have a       know that it’s right. Looking at other builders’ work,
        group of supportive and talented people around you,     simplicity in solutions is where the real talent is and
        and you’re the perfect combination of talented,         what I search for. Simple solutions are the biggest
        stubborn, willful,                                                                   influence, followed by
        confident and stupid,                                                                MotoGP and hot rods.
        then perhaps you
        can stick through the                                                                Stulberg: The balance I
        tough times and get                                                                  try to achieve is a
        to some level of self-                                                               combination of subtle
        sufficiency.                                                                         elegance and superior
                                                                                             functionality. I’ve found
        Wrenchmonkees:                                                                       that it’s easy to slap
        First of all: make                                                                   together a brightly
        your family and                                                                      colored, bedazzled
        friends believe in                                                                   machine that has fancy
        you. Believe in                                                                      bright paint, knobby
        yourself and believe                                                                 tires, and flagrant
        in the decisions you                                                                 anodized gold-colored
        make. Stay humble,                                                                   accessories to catch
        work hard and                                                                        attention and Internet
        maintain your                                                                        ‘notoriety.’
        integrity! Don’t think you can do everything yourself.
        Team up with people who are better than you, and        On the other hand, it’s also possible for a skilled
        don’t think that their strengths are your               designer or sculptor to craft a fine piece of well-
        weaknesses—just make sure you are on the same           proportioned art that will roll down the road OK, but
        mission!                                                will certainly never go out and win even the easiest
                                                                of races or garner an effortless weekend of carving
        Be stubborn and at the same time willing to make        up twisties on your favorite switchback road. I
        sacrifices—but don’t price your work too low. Then      believe it takes a metered, skilled and careful
        everything will be OK. (No promises, haha!)             approach to combine performance, design and
                                                                engineering to actually make a rolling sculpture
        What influences your current aesthetic and design       simultaneously astound the eyes AND perform better
        philosophy?                                             than the average production machine.

        Hageman: My influences and designs come from            Rogers: We’ve always believed in the mantra that
        bikes I remembered when growing up in the ’70s and      ‘less is more’. What’s been really interesting over the
        ’80s—bikes that I would sit and stare at in awe, just   last couple of years is the increasing mix of sports
        waiting to get my hands on the next issue of the        bikes that we’ve been asked to work on—models like
        latest motorcycle magazine. I rely on the memories      the Triumph 675 and KTM Super Duke have given us
        and draw from images left in my head, and work          the opportunity to diversify and push the
        towards those images that made me smile when I          boundaries.
        was younger.
                                                                Iron Guerilla custom motorcycle by Rough CraftsFull
        Yamaha XV750 Virago custom by Hageman                   Size
        MotorcyclesFull Size                                    Yeh: Cars, bikes, furniture, sculptures—everything
        I like to combine those ideas and thoughts with         around me that was designed and made by humans
        modern technology; I consider myself a mechanic         affects me every single day. As my brand Rough
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