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11.2. Ključne riječi projekta ............................................................................................................... 24
11.3. Google AdWords oglas ............................................................................................................. 25
11.4. Oglašavanje na društvenim mrežama ...................................................................................... 28
11.5. Tablica marketinškog plana ...................................................................................................... 29
12. MOBILNE TEHNOLOGIJE .................................................................................................................. 30
12.1. Način mobilnog elektroničkog poslovanja projekta ................................................................. 30
12.2. Opis aplikacije za pametne mobilne telefone .......................................................................... 30
12.3. Detaljan opis funkcionalnosti mobilne aplikacije ..................................................................... 30
12.4. Grafički prikaz mobilne aplikacije ............................................................................................. 31
12.5. Mogućnost mobilnog oglašavanja ............................................................................................ 36
13. WEB 2.0 TEHNOLOGIJE .................................................................................................................... 37
13.1. Facebook profil projekta .......................................................................................................... 37
13.2. Linkedln profil autora ............................................................................................................... 38
13.3. Twitter profil projekta .............................................................................................................. 39
14. SWOT ANALIZA PROJEKTA ............................................................................................................... 40
15.TROŠKOVI POKRETANJA PROJEKTA .................................................................................................. 41
16. WEB STRANICE PROJEKTA ............................................................................................................... 42
16.1. Struktura Web stranice projekta .............................................................................................. 42
16.2. Opis strukture Web stranice projekta ...................................................................................... 42
17. ZAKLJUČAK ....................................................................................................................................... 47
18. POPIS LITERATURE ........................................................................................................................... 48
19. POPIS WEB LINKOVA ....................................................................................................................... 49
20. POPIS SLIKA I TABLICA ..................................................................................................................... 50
21. ŽIVOTOPIS ........................................................................................................................................ 51
22. SAŽETAK ........................................................................................................................................... 57
PRILOZI .................................................................................................................................................. 59
Registracijski obrazac stranice ........................................................................................................... 59
Obavijesni bilten – newsletter ........................................................................................................... 60
Ekranski prikazi Web stranica ............................................................................................................ 61
Ekranski prikazi mobilne aplikacije .................................................................................................... 63
Mapa Web stranice (Sitemap) ........................................................................................................... 66
Brošura prezentacije ......................................................................................................................... 67
