Page 17 - EoH Brochure 8.5 x 11 ver 2.cdr

Food Home Fashion
Expensive Classic Expensive Classic Expensive Classic

Trendy Inexpensive Trendy Inexpensive Trendy Inexpensive
Services Activities Uniqueness
Expensive Classic Expensive Classic
National Brand

Trendy Inexpensive Trendy Inexpensive Unique Concepts

POSITIONING

Establishing the right positioning to target key consumer segments.

Overall project positioning A careful and painstaking analysis of

Consumer segmentation analysis numerous inuencers and topics needs to be
SWOT analysis conducted in conjunction with the overall

Size considerations development schemes and time line.

Consumer price points
Tenant-mix ratios Arriving at a precise, realistic consensus

Cost-Benet analysis would then be translated into design and

Design deliverables - partially with the assistance of
Marketing important end-users.

Other