Page 24 - Delta Playbook as of 7.9.19_Neat
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One Solution/iOne
AARP Black Community - Facebook and Twitter
On – Ground Social Support “Delta National Convention”
Ernest N. Morial Convention Center, 900 Convention Center Blvd, New Orleans
(Friday July 12th – Saturday July 13th*)
*Team will continue support 7/10, 7/11 & 7/15 with content as received from on-ground teams
SUPPORT TEAM SocialAARPBC@ionedigital.com
On –Ground
Nagina “Nae” Lane 347-585-2774 (cell)
Gynai Seaborne 323-382-6770 (cell)
Remote
Alexandra Morel 401-442-6500 (cell)
SOCIAL OVERVIEW
Facebook: https://www.facebook.com/AARPBlackCommunity/
Twitter: @AARPBlackCom https://twitter.com/AARPBlackCom
Event Hashtag: #DSTConvention2019
AARP Event Hashtag: #AARPInOurCommunity
FRIDAY JULY 12 12:00pm – 4:00pm
Booth Coverage: 12:15pm – 1:30pm
Platforms Twitter
Post # 3x Twitter (post will be threaded)
Content Capture Still photos, “social b-roll”
Asset creation Still photos, Social video
Wealth Information Sessions: 2:00pm – 4:00pm
Platforms Facebook +Twitter
Post # 1x Facebook, 3x Twitter (post will be threaded)
Content Capture Still photos, “social b-roll”, video drops (if possible with talent)
Asset creation Quote cards, Still photos, Social video
SATURDAY JULY 13 12:00pm – 4:30pm*
Booth Coverage: 12:15pm – 1:30pm
Platforms Twitter
Post # 3x Twitter (post will be threaded from day prior)
Content Capture Still photos, “social b-roll”
Asset creation Still photos, Social video
Sheryl Lee Ralph/Sam Fine Booth Appearance (Pre-Event): 1:15pm–2:45pm
Platforms Facebook + Twitter
Post # 1x Facebook, 3x Twitter (post will be threaded from event prior)
Content Capture Still Photos, Video Drop (if possible with talent)
Asset creation Quote cards, Still photos, Short Video
Disrupt Aging a Conversation with Sheryl Lee Ralph & Sam Fine: 2:45pm- 4:45pm*
Platforms Twitter
Post # 3x Twitter (“live tweeting” post will be a new separate thread)
Content Capture Still photos, Video Drops (if possible with talent)
Asset creation Quote cards, Still photos, Photo Albums, Social Video
*Please note team will leave event at 4:30pm to travel to airport for flights
