Page 16 - BWE Playbook

Exhibit Social Media Activation Plan

Event Hashtags – #AARPHEREWITHYOU;#SHEMATTERS

Event Social Media to send photos and content to IO Digital
• On-site photographer/videographer to deliver images/video to IO Digital daily for review/editing/posting
• Twitter snackable pics/videos from images of the AARP booth and any other events
• Twitter engagement, retweeting, and photo sharing from select images as delivered fromphotographer

Post Event Social Media management
• Event recap/sizzle reel from images and video from the event
• Analytics report and recap of engagement/impressions

Photos Shot List:
Photo:
• Kim Coles’ booth appearance
• Guests entering and interacting with Ms.Coles
• Guests posing with book
• Kim Coles’ engagement at booth
• Kim Coles’ Seminar appearance
• Kim Coles on stage with Interviewer
• Kim Coles candid shots
• Shot with AARP team, journalist and KimColes
• Shots of conference attendees engaging at the AARP booth area,such as:
o Guests entering/networking in the booth near AARP specific signage
o Candid and posed shots of high ranking members with AARP staffers
o Candid shots of lounge attendees engaging with each other and doing AARP booth activities
o Shots of people nearAARP branded collateral (i.e.t-shirts,buttons,etc.)
• Conference attendees engaging with booth activities
• Photos of AARP members with voter pledge cards

Photo and Video Delivery Format
• The ideal file formats are MOV or MP4. In other words, the resulting file name will look something like
AARP.mp4 or AARP.mov.The ideal Facebook video dimension is 720p (frame size of 1280px wide by
720px high).
• Video content can be sent to IO Digital via Slack,WeTransfer, Drobox, or GoogleDrive

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