Page 25 - Delta Playbook Jul 9 2019

Booth Activation

Conference Attendees: DST members will have the opportunity to
provide contact information to receive premium items and a daily $50 gift
card giveaway during the convention.

Exhibit Activation Elements – Goal: Collect contact information
at exhibit booth
•Booth setup – Includes 20x20 booth, tv monitor displaying Sisters content,
Health,Wealth, Self and Prescription collateral and premium items.

•Data Capture – use Floral Wall Selfie cam, Virtual Prize Wheel, Massage
Therapy and Zen area to capture information – eye masks, lip balm/mints,
wine bags, tote bags (5,000 – 7,500 pieces total).

•Social media booth activation support as part of call-to-action – have
attendees download link to subscribe to Sisters’ newsletter at booth and
seminar.

•Overall Data goal - 2,000

Date Time Activity Notes

WEDNESDAY, 8:00 A.M. – 9:30 A.M. – TEAM HUDDLE Place premiums and
JULY 10, 2019 9:00 P.M. 10:00 A.M. – BOOTH OPENS – brochures under both tables
ALL DAY and back of booth
▪ SOCIAL MEDIA Utilize cards or link for RX
▪ #AARPINOURCOMMUNITY support signup
▪ SELFIE CAM, MASSAGE,
PRIZE WHEEL Select daily winner for $50
▪ RX CAMPAIGN Gift card

THURSDAY, JULY 12:30 P.M. – 9:30 A.M. – TEAM HUDDLE Replenish giveaways
11, 2019 9:30 P.M. 10:00 A.M. – BOOTH OPENS –
ALL DAY Utilize cards or link for
▪ SOCIAL MEDIA Health focus
▪ #AARPINOURCOMMUNITY
▪ SELFIE CAM, MASSAGE, Promote times for
PRIZE WHEEL Workout and Tips
Session

▪ SIGN UP SHEETS: WEALTH Select daily winner for
ONE-ON-ONE SESSIONS, $50 Gift card 25
MASSAGE THERAPISTS