Page 36 - Kingdom News Special Author's Edition

BRANDING

with Nathan L. Bell

A popular misconception is that branding is the way in which your customer feels about you

basically a slogan or logo. Despite the fact that when they think or hear of your service, company
these elements are a crucial aspect of it, it does, name or product. This involves all they assume

however, go far beyond this. Branding entails eve- they know about your brand, including real infor-

ry part of a customer’s experience, from your logo mation, such as your bright pink packaging, but

to your uniforms and advertising, social media also emotive features, like for instance that it is lux-

posts, your website staff; it even involves the way urious. So why is branding so vital? Here are the
in which you respond to the phone to how you top 5 reasons why you should take your time build-

communicate with customers. In brief, branding is ing your brand.

5 Reasons Why You Should Take Your Time

Building Your Brand

36 Kingdom News Magazine