Page 2 - Demo
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Project O – Launch Events Sequence
Stage 1
Culture & Behaviour Immersion
From mid August
Introducing our brand behaviors, purpose and culture
PRE LAUNCH
Stage 2
Richard announces intend to rebrand
Sept 1st
External announcement
Stage 3
Internal Brand Immersion campaign
Sept 7th
LAUNCH
Stage 4
LAUNCH & REVEAL
Sept 16th
HSQ, RHK – Brand Experience & Main PR Event
POST LAUNCH
National Events Rollout
All Ireland Final, National Ploughing, County launches
TEASER CAMPAIGN
Internal & External
NATIONAL ADVERTISING AND PR CAMPAIGN
