Page 13 - 2017 Essilor Experts Update Vol. 3

13

Merchandising Updates

Please remember to capture / confirm the following information during the Initial Business
Planning Meeting to facilitate a smooth and positive merchandising experience for our
customers:

Important scheduling information
o Dates/Times that tend to work well for calls and visits
o Dates/Times that tend to be inconvenient for calls and visits
o Record information in "Merchandising Notes" field of EE Opportunity in
SFDC

Co nfirm the merchandising contact under "Contact Roles" of the EE Opportunity
in SFDC is accurate
o Confirm the individual and phone number are correct
o Ensure the listed merchandising contact can make decisions as to selection
and placement of pieces

As a reminder, we started shipping out the first issue of our new tabletop
publication, Sights of Wonder to Essilor Experts accounts that have already
received their merchandising installation. This engaging piece will help
ECP practices inspire and educate patients, while also offering
potential lens solutions for their various visual needs. A notecard will
be included that will provide the practice with an overview of the
piece and proposed placement within the office to maximize
effectiveness.

We previously mentioned it is critical to begin streamlining the Essilor Experts merchandising
execution. We are initiating a merchandising pilot and have identified two districts (East & West) to
participate. We have reached out to select brand consultants for pilot awareness and participation
with a kickoff of Monday March 13th. We are looking forward to identifying the most effective
means for merchandising implementation in order to provide maximum value to our customers.
Stay tuned for updates on the pilot results and any future actions!