Page 9 - 2016 Essilor Experts Updates VOL2

Merchandising Updates

1) Merchandising activity will cease for the holidays from 12/12/16 - 01/06/17.
o Difficult to schedule during this difficult time for practices.
o Scheduling calls will resume 01/09/2017 and visits to resume 01/16/2017.

2) During the Initial Business Planning Meeting, please capture any important merchandising
scheduling information that could impact merchandising.
o Any information we can get ahead of time will ensure a more smooth merchandising experience.
o The information can be very brief, such as:
• “Do not call on Mondays”
• “Best time to visit is on Thursdays”
o Record in “Merchandising Notes” field of EE Opportunity in SFDC
.

During the Initial Business Planning meeting, please confirm the merchandising contact in SFDC is
accurate.
o Remind practice that merchandising contact needs to be able to make decisions as to selection
and placement of pieces.

We are now referring to the first visit as the “Initial merchandising survey” (not audit)
o Survey is a more accurate representation of what is happening (gathering information and
selecting material).