Page 9 - Essilor Experts FEB 2017 Update PC

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Merchandising Updates

Please remember to capture / confirm the following information during the Initial Business
Planning Meeting to facilitate a smooth and positive merchandising experience for our
customers:

Important scheduling information
o Dates/Times that tend to work well for calls and visits
o Dates/Times that tend to be inconvenient for calls and visits
o Record information in "Merchandising Notes" field of EE Opportunity in
SFDC

Confirm the merchandising contact under "Contact Roles" of the EE Opportunity in SFDC is accurate
o Confirm the individual and phone number are correct
o Ensure the listed merchandising contact can make decisions as to selection and placement of
pieces
o Update in SFDC as needed

As a reminder, next week we are rolling out the first issue of our new
tabletop publication, Sights of Wonder, to Essilor Experts accounts that
have already received their merchandising installation. This engaging
piece will help ECP practices inspire and educate patients, while also
offering lens solutions for their various visual needs. A notecard will be
included that will provide the practice with an overview of the piece and
proposed placement within the office to maximize effectiveness.

Lastly, we have heard your feedback and understand it is critical to begin streamlining the
stages of Essilor Experts execution. To that end, keep an eye out for exciting information on a
proposed merchandising pilot. This pilot will enable us to test and learn the most effective
means for merchandising implementation in order to provide maximum value to our
customers. The Essilor Experts team will be reaching out to select brand consultants soon for
pilot awareness and participation.